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  www.BillYoungInspires.com
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Case study #1

Denver business leader needed new brand, website, and marketing tools to launch new business

Challenge

An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.

Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for a brand, website, stationery materials, and book design.

Solution

• Our team met with Bill to clarify his new company’s services and understand his target audience’s significant challenges. They distilled the top benefit message into a tagline that reflects both the value he provides and the results his clients receive: Inspiring you to raise more funds & achieve your vision.
• Then we created a longer “descriptive tagline,” which also serves as Bill’s elevator pitch: Inspiring entrepreneurs and not-for-profit leaders to create relationships, raise more funds, and build a great organization.
• After creating this brand foundation, our team tackled multiple projects simultaneously. We helped Bill select a domain name: BillYoungInspires.com and designed his logo. We wrote his website copy, then designed and developed his website. We used the visual branding elements (fonts, colors, logo, style, and graphics) to create the covers and interiors of Bill’s two new books, How Good Board Members Become Great Fundraisers and How Good Nonprofit Officers Become Great Fundraisers. Finally, we created Bill’s CD label and identity package: business cards, letterhead, and envelopes.

Results

Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”

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  www.MySignsFromHeaven.com
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Case study #2

Author needed website and blog to promote her book – and to support others

Challenge

The days following the tragic death of Cecilia Izquierdo’s young son were numbing and fog-like. Soon, she began discovering signs that her son was still with her, and was in peace. As she opened her heart to these signs, she found comfort on her journey of healing.

Through her book, Cecilia shares her story of loss, understanding, and peace – her journey of healing – with the hope of helping others who are mourning the loss of a loved one. She shares this simple message: Death is not the end of life; it simply marks a change in our existence.

Solution

To support Cecilia’s journey to publish her book and share her message, our team:

• Created the cover design and layout for her book, Signs from Heaven.
  
• Wrote her website copy.
  
• Designed and developed a website that promotes and sells her book.
  
• Created a blog to enable her to have supportive conversations with others who are in mourning.

Results

“I enjoyed working with this team,” Cecilia shared. “I’m very pleased with how Patrice captured my thoughts and feelings to write the right message for my website. And I’m thrilled with my website design – it’s beyond beautiful! I couldn’t have asked for more!”

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  www.ClearPictureLeadership.com
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Case study #3

Attorney needed to bring new brand to life to launch speaking business

Challenge

When Jonathan Bowman, Esq., came to our team, he had selected the name of his new company: Clear Picture Leadership. However, he needed a website and marketing materials that would communicate his leadership expertise as an attorney and help him launch his new career as a speaker.

Jonathan’s speaking business has a unique twist, which needed to be clearly presented visually and in the copy. As a professional photographer, he uses his imagery in presentations to help communicate his leadership concepts.

Solution

• Our team created the logo and brand graphics
• Our team identified Jonathan’s key benefit message for leaders: “Create a bold, clear-picture vision that inspires others.” We wrote the copy for his new website, ensuring it resonated with this benefit message – the heart of his new brand.
• Our team created the logo, copy, and brand graphics for Jonathan’s speaker brochure (one-sheet).
• Next, we created his new website, featuring Jonathan’s photography. Plus, the website includes marketing features such as calls to action, a subscriber opt-in box, and contact form to ensure this hardworking website would help him successfully launch his speaking business.
• In addition, we created a marketing postcard and identity package (business card, letterhead, and envelope) that reflect his brand.

Results

Jonathan is now launching his speaking business from a solid foundation: a clear brand, hardworking website, and professional marketing materials. He adds: “This is an extremely talented team. I’m very pleased about the professional quality of my website and marketing materials.”

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  www.FlairForGenius.com
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Case study #4

Creative talent needed a brand, website, and more to promote new speaking business but “doesn’t box me in”

Challenge

Author, speaker, and professional musician Blair Tindall needed a brand, website, and marketing materials to launch her professional speaking business: Flair For Genius. In addition, her new brand and website would need to support other creative endeavors, such as a TV show in which she explores world music.

Solution

• Our team created Blair’s new tagline (the heart of her brand), which distills the top benefit message for her speaking business: “Find where you shine & discover your genius.” Plus, we created a logo that beautifully complements her new tagline.
• Next, our team wrote website copy that resonates with her top benefit message and includes hardworking marketing features such as calls to action, a subscriber opt-in box, and contact form.
• We wrote and designed 3 complementary speaker brochures (one-sheets) for Blair, directed to her 3 target audiences.
• In addition, we created an identity package that reflects her brand (business card, letterhead, envelope).

Results

True to her business name, Blair’s professional speaking business is taking off with flair! She’s booking international keynote presentations and producing a television show while pursuing other creative endeavors.

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  www.InnerChangeEnterprises.com
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Case study #5

Life coach propels her business to the next level

Challenge

When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business offering nationwide presentations and workshops, weekend retreats, and a select coaching clientele.

However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.

Diana needed our help! She requested our complete branding and marketing communications package.

Solution

• First, we teamed with Diana to create a new tagline. Diana’s new tagline conveys the key value she delivers and the key benefit her clients and audience members receive: Conscious evolution for life!™ We also brainstormed a number of business names that would communicate her vision, yet wouldn’t box her in as her business grew. We selected: Inner Change Enterprises.
• Next, we created a logo that communicates “evolution” and subtly reflects a meditation labyrinth, which is important in Diana’s work.
• These elements — her tagline, company name, and logo — laid a solid foundation for Diana’s brand. We then wrote copy for her speaker one-sheet and website, designed and printed her business card and stationary package, designed and printed her speaker one-sheet, and created her new website.

Results

As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages — and even her 4-stage coaching process. As a result, her website and marketing materials are clear, focused, and on-target. Plus, the message she communicates in her many national presentations is clear, focused, and on-target. Diana personally maintains and updates the content of her site.