Are you ready to create a powerful brand and produce a website that delivers?
Are you a new speaker, author, or entrepreneur? Or perhaps you’ve been in business for a while but want to raise your presence in the market place to the next level. MacGraphics can guide you through the process of branding and marketing your business for the 21st century.
Our highly experienced team of brand experts, graphic designers, copywriters, illustrators, website designers/programmers, and search engine specialists will create a dynamic brand, powerful website, and professional collateral, marketing, and public relations materials to help you meet the goals you’ve set for your business.
We’ve developed a seamless 6-step system that builds on and leverages the
content and decisions you make during each step in the process. This system
is proven to save you time and money versus doing each of these steps separately.
If you require assistance in only one or two areas we would be happy to help
you too. Here are the steps we take:
1. Strategic discussions
First we will hold strategic discussions to clarify objectives and set strategies.
2. Brand development
We will help you clarify your message based on key values and key benefits
of your products and/or services. We’ll help you identify your niche and target
market(s). Then we will distill your values and benefits into a dynamic, powerful
and unique tagline. Finally we will create logo designs and the final logo,
which graphically supports top messaging.
3. Develop business ID package
Also known as a stationery package, these collateral materials will integrate
the new logo and align with the website design. Components include: business
cards, letterhead, and design for #10 envelope.
4. Website creation--strategic direction, key messaging, copywriting
We will provide strategic direction, key messaging, and copywriting for your
website. This will include a launch discussion with you to clarify your website’s
business objectives. We’ll guide you to make key marketing strategies and messaging
that will drive the direction, content, features, and functionality. Then distilled
brand information is produced to ensure the tone of the website copy marries
with the design. Domain name selections take place at this stage too.
5. Website creation--programming, reviewing, testing
as a team, we will create and finalize your website design with your new brand.
We will develop the site, review and test it before going live to ensure accuracy
and functionality. Then we’ll go live and do a final testing to ensure accuracy
on all platforms.
6. Develop printed marketing materials
We will leverage the
copy from your website and your new brand graphics into a speaker/author one
sheet or company brochure.
Business owners look to our team for on-target branding, websites, and marketing materials
Case study #1
Denver business leader needed new brand, website, and marketing tools to launch new business
An accomplished business and community leader, Bill Young has created and sold businesses, is spearheading efforts to raise millions of dollars to fund a healthcare start-up company, and has led teams of volunteers to raise millions for Denver-based charities.
Given his expertise in raising funds for non-profit organizations and start-up businesses, Bill decided to create a consulting and speaking business to share his fundraising expertise and generate revenue. To launch his new business venture, he turned to our team for a brand, website, stationery materials, and book design.
Bill is ecstatic about the results. This marketing and collateral package creates a solid foundation – truly a launchpad – for his new business. “Your team was fantastic,” Bill says. “Your process made it easy for me to connect my new brand, content, and service options, keeping all assets consistent. More important, this will help me create revenue.”
Case study #2
Author needed website and blog to promote her book – and to support others
The days following the tragic death of Cecilia Izquierdo’s young son were numbing and fog-like. Soon, she began discovering signs that her son was still with her, and was in peace. As she opened her heart to these signs, she found comfort on her journey of healing.
Through her book, Cecilia shares her story of loss, understanding, and peace – her journey of healing – with the hope of helping others who are mourning the loss of a loved one. She shares this simple message: Death is not the end of life; it simply marks a change in our existence.
To support Cecilia’s journey to publish her book and share her message, our team:
“I enjoyed working with this team,” Cecilia shared. “I’m very pleased with how Patrice captured my thoughts and feelings to write the right message for my website. And I’m thrilled with my website design – it’s beyond beautiful! I couldn’t have asked for more!”
Case study #3
Attorney needed to bring new brand to life to launch speaking business
When Jonathan Bowman, Esq., came to our team, he had selected the name of his new company: Clear Picture Leadership. However, he needed a website and marketing materials that would communicate his leadership expertise as an attorney and help him launch his new career as a speaker.
Jonathan’s speaking business has a unique twist, which needed to be clearly presented visually and in the copy. As a professional photographer, he uses his imagery in presentations to help communicate his leadership concepts.
Jonathan is now launching his speaking business from a solid foundation: a clear brand, hardworking website, and professional marketing materials. He adds: “This is an extremely talented team. I’m very pleased about the professional quality of my website and marketing materials.”
Case study #4
Creative talent needed a brand, website, and more to promote new speaking business but “doesn’t box me in”
Author, speaker, and professional musician Blair Tindall needed a brand, website, and marketing materials to launch her professional speaking business: Flair For Genius. In addition, her new brand and website would need to support other creative endeavors, such as a TV show in which she explores world music.
True to her business name, Blair’s professional speaking business is taking off with flair! She’s booking international keynote presentations and producing a television show while pursuing other creative endeavors.
Case study #5
Life coach propels her business to the next level
When Diana Repko came to our team, she was bursting to expand her business to fulfill her vision: Create a sophisticated life-coaching business offering nationwide presentations and workshops, weekend retreats, and a select coaching clientele.
However, she had not yet created a company name, clarified her top benefit messages, identified her target audience, or clarified other essential elements for a powerful brand and compelling marketing materials.
Diana needed our help! She requested our complete branding and marketing communications package.
As we moved through the branding, copywriting, and logo design stages, we helped Diana clarify her target audience and benefit messages — and even her 4-stage coaching process. As a result, her website and marketing materials are clear, focused, and on-target. Plus, the message she communicates in her many national presentations is clear, focused, and on-target. Diana personally maintains and updates the content of her site.